FILED UNDER

Florian Süssmayr’s self-portrait is a trompe l’œil. The shop window image transferred from a photo into an oil painting and here on to silk serves not only to promote consumer goods but also to present the artist himself. The leopard print on the shop window dress fuses optically into a perplexing unity with the reflection of the building opposite and the slight trace of Süssmayr’s silhouette. Selbstportrait Lindwurmstrasse involves both exploiting cross-media opportunities—a key feature of many of the artist’s works—and the basic concept of fashion as a projection surface for the self and clothes as a vehicle for individuality.