Global Manifestation: Luxury Fashion Brands
Based on Google Maps Street View (2011)
Printed on 100% Silk · Limited Edition of 75 · Size: 107 X 129 cm
This edition features an image collection of the worlds Luxury Shopping Avenues based on Google Street View. Google has stated that its ultimate goal is to provide street views of the entire world, offering a new kind of representation of the world and extended visual territory. One of the dominant trends in the global luxury market is globalization. In this project we map in part the global manifestation of fashion luxury brands by documenting their physical retail locations found in a simulated reality.
Retail locations include: New York's Fifth Avenue, Chicago's Michigan Avenue, Beverly Hills' Rodeo Drive, Paris' Champs-Élysées and Avenue Montaigne , Düsseldorf 's Königsallee, Milan 's Via Monte Napoleone, São Paulo's Rua Oscar Freire, London's Bond Street, Tokyo 's Ginza, Singapore's Orchard Road and Avenida Presidente Masaryk in Mexico.