FILED UNDER

Created on the occasion of AltaRoma 2012 "Les Objets Singulier" exhibition at Galleria Ugo Ferranti, Rome curated by Emanuela Nobile Mino. Hand-assembling is one of the process distinguishing Campana brothers’ creative practice since the beginning of their carreer in design. It is a conceptual gesture that constitutes their personal way of dealing with reality, which necessarily needs to go through a deconstruction of the given data in order to achieve a brand new status of things. Usually the aim of this action is not to deprive or to invert the function of an object but to redesign it through the re-use of its own components and materials. The detournement of their original and obvious features lead those objects to get inedited and reiterpreted aesthetical attitudes. For Filed Under / Roma project Fernando and Humberto conceived their scarf out of a tautological procedure, creating a scarf made of scarfs. They bought in Rome a number of cheap&kitsch touristic scarfs reproducing roman and italian iconic monuments, cut them into small fragments and then, according to the armory suggested by the images’ colors and details, sew together random pieces of the different acrylic scarfs in form of a collage to be reproduced on pure silk tissue. The collage presents an absolutely surreal portrait of Rome which reports fake and incongruous, but still symbolic, overlapped art-historical references. In the typical fictional souvenirs’ style but moreover, in a very “Campana-esque” creative mood. (Text: Emanuela Nobile Mino)

Humberto Campana, born in the Rio Claro area of São Paulo in 1953, originally studied law but began to design furniture in the mid 1980s after his brother Fernando Campana, born in Brotas in 1961, had completed his degree in architecture.  Over the past twenty years, they have established themselves among the most well-known and successful designers of our times, implementing their distinctive and individual language of objects in a tremendously wide-ranging oeuvre of furniture, lighting and installations that has been recognized in numerous publications and exhibitions such as at the Experimenta in Lisbon, the Museum of Modern Art in New York and the Victoria and Albert Museum in London.